Cyber For Builders The Essential Guide to Building a Cybersecurity Startup
by Ross Haleliuk Foreword by Caleb Sima and Jeremiah Grossman
Venture in Security Press 2024
ISBN: 978-1-7382341-0-3
| Page | Remark |
|---|---|
| back cover | Jonathan Haas, ThreatKey |
| James Green, CRV | |
| Ravi Ithal, Normalyze, Netskope | |
| Andrew Smyth, Atlantic Bridge | |
| Jimmy Mesta, KSOC | |
| Sean Sun, Miscreants | |
| Moty Jacob, SURF Security | |
| cybersecurity | |
| venture capatilist | |
| founder | |
| CEO | |
| entrepreneur | |
| startup | |
| i | CSO |
| iii | “Security is both a feeling and a reality, and they’re different.” Bruce Schneier |
| firewall, vulnerability management, antivirus | |
| security theater | |
| security control | |
| risk | |
| iv | peace of mind |
| “The most powerful person in the world is the storyteller.” Steve Jobs | |
| storyteller | |
| marketing | |
| marketing strategy | |
| conference party | |
| snake oil | |
| scam | |
| risk reduction | |
| v | SaaS |
| AI | |
| ML | |
| public speaking | |
| content | |
| application security | |
| vulnerability | |
| exploit | |
| WhiteHat Security | |
| social media | |
| blog | |
| vi | cyber insurance |
| EDR | |
| ransomware | |
| attack surface | |
| attack surface management | |
| testimonial | |
| Microsoft, Mozilla, Google, Facebook | |
| Wall Street Journal, Forbes, NY Times | |
| vii | product management |
| LimaCharlie | |
| viii | Venture in Security |
| open source | |
| angel investor | |
| ix | B2B |
| influencer | |
| 1 | confidentiality, integrity, availability CIA triad |
| 3D print | |
| virtual reality | |
| 2 | payment provider |
| threat actor | |
| 3 | nation state |
| intellectual property | |
| technological disruption | |
| IoT | |
| cloud | |
| the next Big Thing | |
| Richard Stiennon, Chief Research Analyst, IT-Harvest | |
| 4 | Venture Security - “The Upside Down: making sense of the business models, organizational structure, and the economy of cybercrime |
| point of sale (POS) | |
| return on investment (ROI) | |
| security product | |
| integrity | |
| 5 | trust |
| Trojan Horse | |
| Codecov | |
| SOC2 | |
| guinea pig | |
| Blitzscaling | |
| B2B | |
| B2C | |
| 6 | United States, France |
| people tend to prefer solutions originating from their locale | |
| personal computer | |
| market share | |
| “the largest cybersecurity players own less than 10% of the total market” | |
| 7 | lifestyle business |
| M&A | |
| the pandemic | |
| Check Point | |
| cyber attacks spiked during the pandemic | |
| layoff | |
| cyber skills shortage | |
| 8 | general partner (GP) |
| human resources (HR) | |
| 9 | fintech |
| over 30,000 competing companies in fintech alone | |
| software engineering | |
| continuous automated testing | |
| CI/CD | |
| need to have solid experience in the field to start a cybersecurity company | |
| compensation package | |
| 10 | CISO |
| William Lin, co-founder and CEO of AKA Identity, … | |
| 11 | no-code, low-code tools |
| proof of value (POV) | |
| research and development (R&D) | |
| South Africa | |
| Thinkst Canary | |
| annual recurring revenue (ARR) | |
| investment | |
| 12 | fundraising |
| accelerator, incubator | |
| private equity (PE) | |
| government grant | |
| applying for grants and reporting on fund usage can be bureaucratic | |
| 13 | portfolio company |
| Simple Agreement for Future Equity (SAFE) | |
| Series A | |
| tender offer | |
| capitalization table | |
| ownership stake | |
| active and passive angel investors | |
| 14 | capital |
| full-time career | |
| due diligence | |
| diversification | |
| Google, Uber | |
| survivorship bias | |
| lottery | |
| 15 | Steve Zalewski, former CISO of Levi Strauss & Co. |
| value-add | |